Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too heavily on D2C and performance marketing.

Is the Caitlin Clark brand facing challenges with Nike? The journey continues—will they turn it around? #CaitlinClark #Nike ...

Run for Your Lifestyle The integrated functionality of the package is inseparable from its marketing story. Start with the basic equipment: You will need to buy the new line of digital-ready Nike ...

In 2020, former CEO John Donahoe became Nike's CEO and switched to a direct-to-consumer strategy to pursue higher gross margins. As a result, some of Nike's products were removed from third-party ...

Nike had almost 188,000 engagement actions after it aired its star-studded ad featuring prominent female athletes.

Chief Financial Officer Matt Friend on Thursday said that the company would invest more in seasonal marketing campaigns and the presentation of Nike gear in stores. The company would also spend to ...

The NKE stock's gains show investor confidence in its strategy. Uncertainties linger around lifestyle recovery and challenges ...