Basketball's story cannot be told without Sonny Vaccaro, whose impact on the game covers everyone from Michael Jordan to ...

USC Trojans basketball star JuJu Watkins has rapidly become one of the most marketable athletes in college sports. At just 19, she has already bagged some big-name endorsements that significantly ...

Train robbers have stolen over $2 million in rare sneakers over the past year. The most recent robbery saw thieves throwing ...

A social media appeal has been launched by the police to help find a missing boy from Aylesbury. Last night (24 February), ...

These days, Caitlin Clark is everywhere. As a basketball player, athlete and a woman, she’s a constant presence in sports media and pop culture. This year, she was at the centre of Nike’s Superbowl ad ...

The Super Bowl may be about football, but some may only be watching for the commercials. Here are the top ten commercials, ...

Nike shares (NKE) surged nearly 5.75% to $80.90 after Jefferies upgraded its rating on the stock to “buy” from “hold” and ...

Inspired by Apple's latest event invites, design company Paper has created a slick new tool that turns logos into hypnotic ...

Analyst Randal Konik said he believes new Chief Executive Elliott Hill's plan to restore wholesale partnerships and push for new products will drive a surge in profitability and increase Nike's share ...

During the fall/early winter, Mike and I will often record several college football games on Saturday, two or three pro games ...

Clark has gotten her own comic book, shown up in State Farm advertising and now has one of her Nike ads displayed on Court ...

Sonny Vaccaro is considered one of basketball’s ultimate insiders and was re-introduced to a new generation through the Matt ...