More than 40 years ago, Michael Jordan helped Nike become the name in basketball sneakers. Today it’s betting that Kim ...

Nike wasn’t the first shoe company to create partnerships with athletes, but they’ve done it better than anyone. The Oregonian company has created scores of successful ad campaigns. Here is the story ...

Walmart is having an insane deal this week on one thing everyone needs - socks. For a limited time, shoppers can grab the Men’s Nike 6-Pack Everyday Cushioned Crew Training Socks on sale at Walmart.

Michael Jordan helped Nike become the name in basketball sneakers. Today, Kim Kardashian may be the one to help it do the ...

With elite skills, massive NIL deals, and an army of TikTok stans, UConn’s Paige Bueckers embodies the excitement — and the ...

Nike Basketball is all set to unveil its first exclusive "Black Label" collection, and rumor has it the launch will happen during All-Star Weekend on February 14, 2025. The high-end collection ...

After a slow start with a few uninspired colorways, Phoenix Suns guard Devin Booker's first signature Nike basketball shoe has finally hit its stride. The Nike Book 1 has dropped in several ...

There was never any doubt that the world's best women's basketball player would eventually ... And that was all before leveling up with her Nike signature shoe, which is designed to support ...

LeBron has also been at the forefront of Nike Basketball for the last decade, amassing the most expansive signature sneaker collection on second to his Airness himself, Michael Jordan. LeBron's ...

Vanessa Bryant and the team over at Nike Basketball have been hard at work keeping Kobe's legacy prevalent with their constant innovation around the Nike Kobe line. She notably released a new ...

I knew Michael would take what I was about to say seriously, since I was already the face of Nike basketball and Nike’s presence had grown dramatically in recent years. He understood the ...