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W+K helped the Lionesses claim it for themselves with a newspaper cover wrap, a campaign that swapped Nike’s brand name for the word, and a stunt that saw flags and shirts bearing the word thrown onto ...

Nike is considered an "overused" example of good branding. But it's overused for a reason. The brand shows a consistency in attitude and message not only across multiple sports, but across the world.

“Nike’s reputation has declined across the board.” The Olympic “Winning Isn’t For Everyone” marketing campaign backfired. “Nike missed its message about winning. It was intended to ...

Nike's controversial ad campaign featuring Colin Kaepernick has sparked "record" engagement and is driving sales, chief executive Mark Parker told financial analysts. He made the remarks on a ...

The latest iterations of Wieden + Kennedy’s Play New campaign see the brand examine issues such as toxic masculinity and gender equality in sport (and life) Nike made a splash last month with a ...

Nike's new advertising campaign, featuring Colin Kaepernick, celebrates the 30th anniversary of its 'Just Do It' slogan Nike sales appear to have increased in the wake of its controversial ...

Nike's #BetterFotIt campaign debuted with a 60-second ad during the MTV Movie Awards on Sunday night. Unlike other Nike campaigns, which usually focus on already-accomplished athletes, the idea of ...

Nike has unveiled a heartfelt campaign to honour tennis legend Rafael Nadal as he competes in the final tournament of his illustrious career. The campaign, titled ‘Greatness’, is a ...