“Nike’s reputation has declined across the board.” The Olympic “Winning Isn’t For Everyone” marketing campaign backfired. “Nike missed its message about winning. It was intended to ...

Nike last month promoted executive vice president and chief legal officer Ann Miller to the role of EVP global sports ...

The majority of Nike lifestyle sneakers were at the time available up to UK size 9.5 for women (a woman’s 12 in the United ...

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...

Nike did not respond to press inquiries ... getting a serious look and integrating it as the equal member of their marketing ecosystem,” Mr. Kolodziej said. “This lack of cohesive mobile ...

The executive shuffle is the latest under new CEO Elliott Hill, a popular insider, who last month announced new heads of Nike ...

Nike on Wednesday named new heads of its sports marketing and legal arms, part of an expected shuffling of executive chairs under new CEO Elliott Hill. Hill hasn’t spoken about his plans for ...