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In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

The executive shuffle is the latest under new CEO Elliott Hill, a popular insider, who last month announced new heads of Nike ...

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...

NIKE, Inc. (NYSE: NKE) today announced changes in its Senior Leadership Team (SLT), positioning the company for continued growth and success with a fo ...

Nike on Wednesday named new heads of its sports marketing and legal arms, part of an expected shuffling of executive chairs under new CEO Elliott Hill. Hill hasn’t spoken about his plans for ...

“Nike’s reputation has declined across the board.” The Olympic “Winning Isn’t For Everyone” marketing campaign backfired. “Nike missed its message about winning. It was intended to ...

Nike, Ralph Lauren, Levi’s, Zara, and Victoria’s Secret are the most commonly resold brands, according to new research from ...

BEAVERTON, Ore., October 30, 2024--(BUSINESS WIRE)--NIKE, Inc. (NYSE: NKE) today announced changes in its Senior Leadership Team (SLT), positioning the company for continued growth and success ...

Once Miller takes the helm of Nike’s global sports marketing operations, she will manage its portfolio of partners and integrate athletes into the brand’s storytelling, product and innovation ...

New Nike CEO Elliott Hill has promoted Chief Legal Officer Ann Miller to executive vice president of global sports marketing, a move he called "a testament to the value she brings" to the footwear ...

Sports marketing in India is experiencing significant growth, with sports like cricket, football, and Kabaddi attracting ...