Nike is working with Tom Sachs again, despite allegations of abuse, and will release the artist's Mars Yard 3.0 sneakers in ...

Nike's highly anticipated return to the Super Bowl commercial lineup has ignited a heated discussion. The ad, titled "So Win, ...

Growing up in northern California and having a birthday that falls around Tu B’Shvat, on more than one occasion I got a very ...

The last time Nike showed an ad during the Super Bowl was in 1998, featuring all-male athletes. It wouldn't be until 27 years ...

The 2025 campaign was released amid an ongoing debate in the United States about inclusion of transgender athletes in female ...

The reigning 100m world champion joined sports icons Caitlin Clark and Aryna Sabalenka in a campaign celebrating female ...

The ad, Nike's first Super Bowl commercial since 1998's 'Swoosh This,' featured top female athletes like Caitlin Clark , Jordan Chiles, and Sha'Carri Richardson.

Nike dropped its latest apparel release—the “So Win” T-shirt collection. Introduced alongside the brand’s first Super Bowl ad ...

The verdicts on yesterday's Super Bowl ads will be rolling in - we hope to have an AI one among others - but the early standout has been Nike's from Wieden+Kennedy (its first SB spot for 27 years), ...

Nike is set to launch a fresh “Just Do It” tee that pays tribute to women athletes, highlighting the brand’s dedication to honoring female athletic achievement.

It’s tongue and cheek, of course. But that same sentiment can be said, in a more serious tone, about Black history: It cannot ...

There's a fine line between resonance and rejection-especially when brands appear inauthentic or overly eager to be trendy or trendsetting. And cultural relevance is not necessarily the same as brand ...