Love happens in the brain, where hormonal releases and brain chemicals like dopamine, serotonin and oxytocin are released.

OPC-14597 induces c-fos protein in nucleus accumbens but not in striatum (Semba et al. 1996). The goal of the present study was to describe the molecular pharmacology of OPC-14597, its predecessor ...

That's because part of your brain called the nucleus accumbens is rewarding you by releasing chemicals which make you feel good. It's part of something called the reward pathway. Dr Dan Campbell ...

Once consumed, the drug delivers a powerful stimulus to the nucleus accumbens, a cluster of nerve cells below the cerebral cortex, which responds quickly by releasing a flood of dopamine.

Naturally rewarding stimuli (i.e. food, sex, etc) increase the activity of dopamine cells in the mesocorticolimbic dopamine system causing increased dopamine release in brain areas such as the nucleus ...

To investigate how MCH neurons contribute to food-related behaviors, the researchers focused on understanding their role in the nucleus accumbens, a brain region heavily involved in processing reward.

Some populations behave really differently: classically, dopamine incentivizes and makes animals work harder for reward…but other people have shown that some dopamine neurons that project to a ...

One brain region particularly linked to anhedonia is the nucleus accumbens, which plays a critical role in experiencing pleasure and learning associations with pleasant stimuli. An interplay ...