Following Trump's lead, organizations including Walmart, Lowe’s and Meta have announced they would scale back their ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and ...

Pepsi’s "Where’s My Jet?" campaign went from a joke to a lawsuit. Here’s how a playful ad turned into a marketing disaster ...

When it comes to horror classics, David Cronenberg's The Fly has to be considered one of the best of the '80s. The remake of ...

Companies with a long history of paying dividends and consistently hiking them remain appealing to income-focused investors.

New commercials in the streaming era aim to infiltrate TV terrain that has been off-limits to advertisers for years ...

To lure advertisers to the 50th anniversary of "SNL," NBC launched its efforts in 2023 -- months ahead of the debut of the ...

So here’s my proposal Pepsi: to reclaim your Super Bowl fame and the strange history behind this “Gladiator” commercial, you need to once again assemble Britney Spears, Pink, and Beyonce for ...

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During his over two-decade span at the company, he held a variety of executive and financial positions, including serving as its SVP of FP&A and commercial, SVP of commercial finance, and SVP finance, ...

Fans of Cindy Crawford are begging her to do another Pepsi advert. They made the plea after the former supermodel shared a cute picture of herself re-creating one of her iconic ads from the 1990s.