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10 小时
雀巢董事长:涨价“过头”增加了消费者的负担,最终造成客户流失
由于严酷的宏观经济环境导致消费者需求依然疲软,因此雀巢在7月和10月两次下调了销售预期。作为雀巢咖啡(Nescafé)和奇巧(KitKat)等品牌的生产者,雀巢曾在疫情期间多次涨价。地缘政治因素,如中东战争,也导致雀巢增长乏力。
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