GenAI is packed with potential, but teams must overcome existing hurdles to implement and deploy a modern marketing strategy ...

In order to deliver personalized experiences to large numbers of customers across multiple channels. Personalization at scale can be found in different situations, such as eCommerce, music or video ...

Financial advisors can use generative artificial intelligence to help them achieve “personalization at scale” within their practice. Now, we’re at the implementation stage, said speakers at ...

More than 80% of respondents in a BCG survey of 5,000 global consumers say they want and expect personalized experiences. But ...

As 2025 planning kicks off, let’s seize the moment to lead our clients through the complexities of the year ahead.

Lytics announces the Experience CDP or xCDP — a CDP designed to help companies simplify the complexity of personalization, so marketers can easily connect their customer data to real-time ...

Personalized customer experience drives loyalty and growth. Integrating AI and data empowers brands to create seamless ...

AI is designed to help organizations unlock new streams of business value, but to do so effectively, it’s essential to ...

Publicis Groupe's net revenue in Q3 2024 was 3,423 million euros, up +5.6% compared to 3,241 million euros in Q3 2023.

Industry experts push for the rapid progress of unified customer data as a starting point. Banks and insurance companies in ...