The traditional Playmobil target group is between four and eight years old. Digital media is also set to expand play with Playmobil in the future, he said. Kurter, who has been the chief executive ...

As Playmobil turns 50, the German company behind the popular plastic figures is hoping that pop megastar Taylor Swift can help it shake off a slump in fortunes. Playmobil has in recent years lost ...