Some ad slogans became so famous that people used them in daily conversation (just like those mad men on Madison Avenue hoped ...

Accusations were swift that the ad encouraged date rape forcing Bloomingdale’s to apologize. Bic pens are wildly popular but this slogan, not so much. Created by pen manufacturer Bic ...

There are slogans, and then there are taglines. According to brand consultant Laura Ries at Advertising Age, "Taglines are like the road sweepers at the end of a parade ... they seldom position ...