Many people use digital marketing and social media marketing interchangeably. They believe that engaging in different social media platforms is digital marketing, but this is just a part of it.

But with a long list of factors to consider, many look for help from social media marketing companies. Social Media Marketing (SMM) sits alongside Search Engine Marketing (SEM) as a core strategy for ...

Social media can be a low-cost key resource for every business growth strategy, if used effectively. Follow these guidelines.

The report did not recommend an age-based social media ban. Gambling advertising reform: The standing committee on social and legal policy affairs adopted an inquiry into online gambling and its ...

The Kellanova brand is ramping up the intrigue around the return of a stunt that went viral on social media last December.

Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now ...

What are the top five pros and cons of using social media for business? Leveraging social media allows businesses to c ...

It's a common mistake for brands and other businesses to think that social media marketing is going to be easy. There are 14-year-olds on YouTube going viral, we've all thought at some point, so how ...

Ad spending in the Social Media Advertising market is projected to reach US$31.4m in 2024. Ad spending is expected to show an annual growth rate (CAGR 2024-2028) of 5.08%, resulting in a projected ...

JUNK food firms are dodging the Government’s ban on advertising by ­targeting kids on gaming sites and social media, The Sun ...

Among the various digital formats, social media advertising has emerged as the most effective with the country spending over a billion U.S. dollars on it in 2023 alone. Globally, social media is ...

The Australian Senate has passed a social media ban for young children that will soon become a world-first law.