Best practices for companies to comply with the Federal Trade Commission’s (FTC’s) guidance on social media influencer ...

The recent overhaul of Meta’s content moderation policies could potentially expose contradictions in the application of brand ...

Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds.

Nectar Social is wielding the latest AI technologies to help brands reach consumers on social media platforms to create ...

De-influencing is Gen Z’s way of fighting back against consumerism, but it’s also a wake-up call for the influencer industry.

In a new paper, digital activist Audrey Tang and others emphasize the need for context and community over clicks.

I looked into Neil Patels video on this topic and came across some valuable insights on the use of organic ads.

It’s critical for companies to understand this trend and the best practices to maximize the effectiveness of their social ...

Measuring social media impact in 2025 requires looking beyond vanity metrics. Discover key strategies and tools to boost engagement.

Campaign Middle East will be publishing our annual Gaming, Social Media and Influencer Marketing Guide on March 31st 2025.

Researching potential service providers is crucial to finding the right team to help you grow your social media presence.

Today, Variety announced the initial programming slate for the 2025 Entertainment Marketing Summit, presented by Deloitte, on ...