Few symbols are as important to a brand's identity as its logo ... timelessness in an attempt to seem futuristic. Amazon Amazon's original logo lacks the subtlety of its "A to Z" design.

The lawsuit was filed by Lifestyle Equities, the owner of the Beverly Hills Polo Club (BHPC) horse trademark. It claimed that ...

Court orders Amazon to pay £30m in damages in ‘Beverly Hills Polo Club’ trademark case - Court slams Amazon for trademark ...

The court found that the horse-rider logo was a prominent and recognisable feature of the Polo Club brand, which had been ...

Do logo changes tend to correspond to periods of revenue growth for brands? To find out, C+R Research examined the important logo changes of 13 well-known brands: Starbucks, Apple, Google, Amazon, ...

The case centered on Amazon's use of the BHPC logo under its private label "Symbol," which the court found had resulted in ...