The singer is responsible for bringing $992,361,912 in media attention to the NFL, according to Apex Marketing.

The NFL has reportedly amassed almost $1 billion worth of publicity thanks to Taylor Swift’s romance with Travis Kelce.

Taylor Swift is basically a part of the Kansas City Chiefs at this point. She attends games. She roots hard for boyfriend ...

The football league enjoyed a “Taylor Swift effect” of spikes in ticket sales and merchandise, especially among female fans, according to new data.

Following the Kansas City Chiefs' Super Bowl defeat, Travis Kelce is contemplating his NFL future while Taylor Swift is ...

Taylor Swift superfan Nikki Glaser opened up about her deep admiration for the pop star in an interview on Dax Shepard's ...

Nikki Glaser is one of the biggest Taylor Swift fans in Hollywood, but she doesn’t plan on saying “hi” to her hero if they ...

The Taylor Swift fan took to social media after the rapper — who has tried to feud with Swift in the past — went on an all-night rampage. Owner Clark Hunt talks how the support of fans and ...

The actress talks exclusively with PEOPLE about how that hilarious cameo in the season 1 finale came about on set ...

Taylor Swift is stunning in r-r-r-red. The Eras Tour singer arrived about 30 minutes before the 67th annual awards show wearing a shimmering dress with an asymmetrical neckline. She wore her hair ...

Mockneck: You’re a wishy-washy coward who can’t commit. Boyfriend Sweater: The guy you borrowed this from will never say he’s ...