Check out the best lipstick brands with bold colours, nourishing formulas, and lasting wear. This guide covers affordable and ...

Niche, artistry-driven beauty brands are having a viral moment — thanks in no small part to Halloween. Last week’s holiday — and the months of intricate and SFX makeup tutorials that ...

Data from Spate shows videos mentioning makeup artist-loved Mehron ... is a conversion there for some of these brands," ...

Thus far in 2019, Benefit Cosmetics has been the only company of the top 10 largest US beauty brands ... cues from younger eco-conscious brands like Milk Makeup and Āether Beauty, which offer ...

In the case of Texas-based makeup brand Jacy Cosmetics, too, 97.5 percent of views were driven by eligible-for-commission content, indicating “there is a conversion there for some of these brands,” ...