Celebrity beauty brands have exploded onto the cosmetics scene, with seemingly every A-lister launching their own line of lipsticks, foundations, and eyeshadows. But with so many star-powered products ...

Boots shoppers can save 20% on a huge array of premium beauty, make-up and skincare brands, but there is a catch. The flash ...

Cover Baddie Nails says they’re “Not your mama’s press-ons,” and that’s the truth. The brand offers a wide range of reusable press-ons, from classic nudes to bedazzled jewels. This brand is a fan ...

Sephora North America revealed the names of eight BIPOC brands selected for its 2025 Accelerate program, a signature incubator designed to nurture and propel emerging beauty brands. Marking a decade ...

The Indian beauty industry is undergoing a profound transformation, with startups like RENEE Cosmetics, Sugar Cosmetics, and ...

Over 70 billion YouTube Shorts videos are consumed daily. Here are the top ten viral trends on its platform that shaped ...

Walmart’s beauty gift sets include top brands like Mario Badescu, OPI, E.l.f, and more, starting at just $5. Shop skin care ...

The best Latina-owned hair, makeup, skin care, body, and nail products to gift loved ones this holiday season.

If you're obsessed with the looks rocked by Charli XCX, Alexa Demie, Devon Lee Carlson, or Barbie Ferreira, you're admiring ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

We’ve researched the best air conditioning brands to help inform your decision and narrowed down the many choices to a top 10 list based on factors like price, efficiency, warranty and consumer ...

From make-up to hair tools, serums to scents, these are the ultimate beauty gifts which our editors would love to find under ...