A YouGov survey earlier this year revealed that 44% of 18 to 24-year-olds occasionally or regularly order low or non-alcoholic drinks, with 39% drinking no alcohol at all. And the consequent surge ...
Lemon-flavored alcoholic drinks have quickly filled the market void in Japan created by younger consumers’ diminished thirst for beer. Beverage makers are racing to pitch lemon-based ready-to ...