Brands such as Togethxr, Off Season, and Seyah Renara are attempting to increase sports merch for female fans.

Florida women’s basketball forward Alexia Dizeko has been named to the 2025 SEC Community Service Team, the league announced ...

A veteran innovator in sports apparel design, Sokolowski is being recognized as part of USA TODAY’s Women of the Year program.

Grateful Threads Boutique is excited to announce the opening of its new online store, a destination where women can discover a diverse selection of apparel, shoes, and accessories in sizes 0 to 24.

Indiana Pacers CEO Mel Raines says sports has always been a big part of her life. She's also one of USA TODAY's Women of the ...

Susan Sokolowski, a veteran innovator in sports apparel design, is being recognized as part of USA TODAY’s Women of the Year program. Sokolowski has dedicated her career to creating better-fitting ...

The giant looms at the Faribault Mill chug like freight trains as they gobble up yarn and discharge cloth. Between the machines’ rhythmic roar and the scent of oil, the factory evokes the turn of the ...

MAAREE is an independent sports bras business dedicated to crafting supportive products for all women. After hearing news of ...

Yet this little retail storefront is also where, improbably, a fashion empire was born: Forever 21. Before the brand became a ...

The recent growth in experiential retail combines the changing attitudes of shoppers with landlords' need to fill space.

Former NCAA swimmer and OutKick host Riley Gaines warned Democrats and the NCAA Wednesday about multiple conflicts involving ...

The limited-edition collection collaboration gives a modern twist to the Hanes classic styles for men and women.