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9 天
Temu、Shein等外国电商巨头正重塑捷克在线时尚格局
Shein 和 Temu 等中国平台以及土耳其市场 Trendyol 在捷克网络市场迅速流行起来。他们的策略是提供超低价格、种类繁多的商品以及引人入胜的购物体验(例如游戏化和网红营销),尤其吸引年轻消费者。 这些新进入者给捷克传统零售商(包括线上和线下)带来了巨大压力。2018 年,德国平台 Zalando 和 About You 的推出提高了客户的期望,促使 Zoot ...
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