The BMW Heart of Joy is a groundbreaking control unit designed to redefine the electric driving experience. Developed ...

Although not specifically slated for production, the BMW Vision Driving Experience is a rolling test rig for the powerful ...

BMW has set its sights not just on excellence but on redefining what it means to drive electric. Enter the "Heart of Joy," ...

The way the rear bootlid and brake lights sweep upwards into a ducktail spoiler. We’ve seen the concept version of the ...

BMW is testing "super-brain" computers in its BMW Vision Driving Experience, which the marque says will elevate efficiency ...

BMW's Vision Experience delivers an unexpected thrill ride where software transforms every drive into pure joy. Its "Heart of Joy" tech isn't just about another electric vehicle. Your car simply gets ...

Electric vehicle plans at BMW and Mercedes-Benz have changed more than once over the past two years due to waning consumer ...