AI Ads Can Look Weird. Brands Like Coca-Cola Are Making Them Anyway.
Some people poke fun at AI commercials, but experts say consumers don’t care how they are made—and advertisers want to show they are capable of using the cost-saving technology.
Coca-Cola’s AI holiday ad sparks controversy for not being the 'real thing'
The problem with AI, Halloran said, is that it can’t replicate human emotion, an element that makes so many advertising campaigns successful, Coca-Cola’s holiday ads included. Consumers typically look forward to Coca-Cola’s yearly ads and think back to older campaigns with nostalgia.
Coca-Cola's 'real magic' holiday ad, made with artificial intelligence, sparks backlash
Coca-Cola's new holiday advertisement was made using Real Magic AI, the company's artificial intelligence platform, powered by OpenAI.
Coca-Cola’s Holiday Ads Trade the ‘Real Thing’ for Generative A.I.
The company’s nostalgia-filled commercials are a holiday tradition, but this year’s ads are facing backlash for dipping into the uncanny valley.
Coca-Cola’s AI lead on the polarizing response to its holiday ads
Coca-Cola’s AI holiday campaign was met with polarizing responses, including headlines such as “Coca-Cola kills off Santa” from the U.K. Telegraph. Sure, the brand anticipated its commercials would spark a conversation, but it wasn’t a moment to mourn Christmas, according to Pratik Thakar, Coca-Cola’s VP and global head of generative AI.
Coca-Cola’s AI holiday ad sparks controversy
For more than a century, Atlanta beverage giant Coca-Cola has released holiday ads that have closely shaped much of the imagery associated with Christmas. Think Santa Claus and polar bears.
Coca-Cola Airs AI-Made Holiday Ad to Tidings of Bad Cheer
The company used AI tech to remake its beloved 1995 ‘Holidays are Coming’ ad campaign, sparking complaints it ruined the season’s spirit.
Coca-Cola responds to backlash over AI-generated Christmas ad: ‘Creepy dystopian nightmare’
Coca-Cola has issued a statement after copping huge backlash for creating an AI-generated Christmas commercial that fans labelled “disastrous.”
Coca-Cola’s AI Holiday Campaign Fails To Engage Viewers Emotionally
Decision-makers at brands and agencies know that the new AI-generated holiday ads from Coca-Cola have attracted a lot of criticism. Others have described the three new AI versions of the classic “Holidays Are Coming” campaign as “a soulless and creepy,
Coca-Cola faces backlash for AI holiday ads
In a statement to the New York Times, Coca-Cola says it creates the highest level of work at the “intersection of human creativity and technology.” Copyright 2024 CNN Newsource. All rights reserved.
Inside America’s Top Private Companies: From Cargill To Chick-Fil-A To Coca-Cola Beverages
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Coca-Cola’s controversial Christmas ad, the pop star and the priest, and ‘the most talked-about artwork of the century’
Coca-Cola’s Christmas ad was slammed, a pop star’s music video led to a priest’s downfall, and a piece of art — it's edible — ...
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A new culture war is brewing — and Coca-Cola's AI Christmas ad is at the center
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Coca-Cola (KO): $28.74 Billion Investment and Strategic Growth in Warren Buffett’s Portfolio
We recently published a list of Warren Buffett’s 10 Longest-Held Stocks. In this article, we are going to take a look at ...
Dividend King Coca-Cola Stock Makes Up 8.5% of Warren Buffett's Portfolio. Should It Be in Yours?
With the new composition of the Berkshire Hathaway equity portfolio, Coca-Cola now accounts for 8.5% of the total. Buffett ...
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Coca-Cola slammed after airing 2024 Christmas commercial: 'Genuinely so terrifying to me'
Cola on their naughty list after balking at the brand's attempts to bring back the magic of years past with its AI-generated ...
Coca-Cola Christmas Truck UPDATES: Iconic lorry kicks off 2024 festive tour with giveaways and festive treats
THE Coca-Cola Christmas Truck kicked off its 2024 tour in London yesterday, spreading festive cheer and magical experiences ...
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Coca-Cola Has a New Flavor Available for a Limited Time Only
Coca-Cola is no stranger to innovation. The Atlanta-based company offers a solid range of products including some of the ...