Erewhon is selling a single strawberry for $19, and TikTokers are mocking it. Here's everything you need to know about the Elly Amai fruit from Japan.

Known for high-priced smoothies in collaboration with celebrities like Sabrina Carpenter and Hailey Bieber, the grocery store is now going viral on TikTok for selling a single strawberry for $18.99. McClatchy News reached out to Erewhon on Feb. 24 for a comment and was awaiting a response.

It’s juicy. It’s fresh. And just one will cost you $18.99. The Elly Amai strawberry, imported from Kyoto, Japan, has become the latest absurdly priced item sold at the Los Angeles luxury grocery store chain Erewhon,

A $19 strawberry. You read that right—a single strawberry. Now, overpriced designer fruit is nothing new. Head to the shopping malls in Tokyo and you'll find yourself surrounded by $12 apples (I once fell victim to buying one of these.

What about $19 for a single strawberry? That seems well beyond the point of reason to me when it comes to grocery prices, but according to content creators who have been posting their reviews of a very special strawberry over the past few days,