EMARKETER estimates that TikTok users in the US spent nearly an hour of their day on the app in 2024 and nearly three quarters of those users were also on Instagram. "That leaves close to an hour ...

“That’s the interesting thing – the similarity in profile and behavior with millennials,” said Noah Elkin, principal mobile analyst at eMarketer, New York. “Millennials have grown up ...

Reddit is the social platform most saturated by millennials, according to an EMARKETER report on US digital habits by generation. Of logged-in users on Reddit, 43.3% are millennials, compared with ...

According to eMarketer estimates, there will be a projected 242 million mobile users in the United States by year-end, helping to spur the mobile applications race between consumer products brands.

Mobile's share of digital ad spending is growing more quickly than expected and, as a result, the spend on desktop ads will peak next year as marketers turn their focus to reaching smartphone and ...