Inside Jaguar’s Radical, Risky, Roll-of-the Dice Reinvention
What happens when a heritage brand attempts to erase a century of history? Experts weigh in on potential pitfalls of the ...
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Jaguar dubbed 'Bud Light 2.0' after releasing modernist rebranding ad with androgynous models, no cars
In a press release, Jaguar announced that in December it will present "Copy Nothing," what it describes as "the first global public installation for its new brand that will include the physical ...
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New Jaguar car redesign sparks more 'woke' backlash: 'It's a pink Batmobile'
As the images went viral across X, many called out the company’s "woke" new direction and mocked the design for going against its "Copy Nothing" slogan. LIFELONG JAGUAR CUSTOMER TROUBLED BY ...
Atlanta Journal-Constitution1mon
Opinion: Will Jaguar’s concept car catch on?Opinion: Will Jaguar’s concept car catch on?
Copy nothing, delete ordinary. Do it with an artistic vibe and without a hint of a smile. Those are the initial impressions from a new Jaguar branding campaign that promises to reinvent the ...
autoevolution1mon
Jaguar May Prove to Be the Latest Casualty in Culture Wars
Jaguar is allegedly taking the backlash against ... and eventually funny – thanks to the memes. People debated what "copy nothing" meant when so many clear references from other marketing ...
Type 00 Prototype Sighting Shows Jaguar Wasn’t Kidding About That Design
Spies took a video of a camouflaged prototype while testing in Spain and its unusual design is pretty obvious. The production ...
Carsguide.com.au1mon
Jaguar's re-brand two months in: Corporate triumph or automotive tragedy in the making? | Opinion
‘Copy Nothing’, a phrase attributed to Jaguar founder Sir William Lyons, is one of the key headlines leading the launch video, cast with a diverse group of people, on the surface of what appears to be ...