After Jaguar's 'Copy Nothing' controversy we look at the BEST and WORST car rebrands of recent times Story by Freda Lewis-Stempel • 2mo U nless you've been living under a rock, ...

What happens when a heritage brand attempts to erase a century of history? This British legacy marque is about to find out.

Copy nothing, delete ordinary. Do it with an artistic vibe and without a hint of a smile. Those are the initial impressions from a new Jaguar branding campaign that promises to reinvent the ...

So, when a Jaguar rebrand strategy leads with a theme of ‘Exuberant Modernism’ and a statement of intent that says it will focus on “Unexpected and original thinking, creating a brand character that ...