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【解读】从“悟空”“哪吒”看中国神话IP的全球化突围之路
近期,中国的网络文学、短视频短剧等文化内容产品在全球流行开来,于国际文化市场中形成了“中国现象”。例如《黑悟空:神话》(游戏)、《哪吒2之魔童降世》(电影)这类以中国传统神话为IP的作品,就在全球掀起了热潮。这些作品的成功,背后不仅有文化层面的突破, ...
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