Macy's signed a new 10-year broadcasting rights deal with a popular network for its Thanksgiving Day parade special.

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The long-term deal also includes the 4th of July fireworks concert special, and a new event to be announced at a later date.

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NBCUniversal and Macy’s have agreed to renew their partnership with a 10-year programming rights deal through 2034, ...

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Parade and the Macy’s 4th of July Fireworks will continue airing on NBC, Peacock & Telemundo for ten more years.

Macy’s has signed a new rights deal with NBCUniversal, for the Thanksgiving Day Parade and 4th of July Fireworks.