对于巨头们来说,后发探索益生元汽水赛道也拥有明显的优势。正如可口可乐在汽水领域占据主导地位超过 100 年,此前在功能性饮料中也有过大量布局,营销和分销实力雄厚……这些优势使其能在与规模较小的竞争对手的竞争中占上风。
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