The New York launch is timed to coincide with WWE Monday Night Raw in Buffalo on March 3. Real American Beer is a partner of the professional wrestling organization. The Hulkster, as he’s known, will be making stops and meeting fans at retailers and bars in Rochester, Buffalo, Poughkeepsie and Westchester from March 3-5.

Pro wrestling and entertainment icon Hulk Hogan will visit Westchester and Putnam counties on Wednesday, March 5, as part of a tour launching his Real American Beer brand in the state of New York.

An Ohio woman who says her head was split open by a thrown can of Hulk Hogan’s Real American Beer last year is suing. According to Fox 8, Michelle Harlukowicz, said she was attending a promotional event for the beer at Thirsty Cowboys on Aug. 19, 2024. She claims a can of the beer was thrown “an estimated 50 feet” before striking her in the head.