The Rose Bowl Stadium is known for its traditions but the historic venue won't fall behind the times by leaning on its past.

The Rose Bowl Operating Company announced plans for a multi-year revitalization of the stadium on Monday, via Yahoo Sports' ...

Upgrades and refurbishments, including improved seating and a videoboard, to the National Historic Landmark have begun and ...

The $80 million remodeling project will improve seating, refurbish the stadium's iconic sign and install one of the nation's ...

Dubbed the Lasting Legacy Campaign, the $80 million revitalization effort includes eight projects designed to modernize the 102-year-old venue, preserve its infrastructure for future generations ...

A new field-level endzone club and an enormous videoboard are some of the improvements planned for the historic Rose Bowl in ...

AC/DC's Power Up tour will hit 13 stadiums in North America in the spring, including the Rose Bowl in Pasadena on April 18.

The Rose Bowl, known for hosting some of the most iconic concerts in history, will serve as a fitting backdrop for AC/DC’s ...

The Rose Bowl is earnestly stepping into the future with an $80 million face-lift without losing its historical soul. In what ...

The Weeknd will perform a one-night-only show at the Rose Bowl in Pasadena, Calif., one day after he releases his sixth album ...

The Weeknd will release his 'Hurry Up Tomorrow' album in January, followed by a one-night-only concert at the Rose Bowl the ...

Rose Bowl Stadium is known for its traditions and moments but even the historic venue has to be renovated to help reaffirm its place as a top-end destination in Southern California.