A culture of continuous improvement is a source of competitive advantage in an industry coming to terms with consolidation ...

How are conversational assistants influencing the way that brands interact with consumers, and what opportunities – and ...

Jon Hewson, MD of Audience Store, explains how traditional TV advertiser Furniture Village reached new audiences ahead of the ...

The car manufacturer partnered with Teads on a European campaign tying in with the cinematic release of The Flash movie. It ...

The gap between learning and practical application remains one of the most persistent challenges in professional development ...

The latest trends and developments in social media, including the most recent headlines, AI features and ad format updates.

Customer experience touches all parts of the organisation, but who in the business should take ownership of the strategy? And what does it mean to be a ‘customer centric’ organisation? This chapter ...

Over the last year, Tesco has been innovating with its customer emails, driving upticks in clickthrough rate by incorporating a range of personalised content and promotions. The approach has seen ...

Chapter 1. A key application of Generative AI is in the field of research, supporting survey design, analysis and even providing synthetic data. This chapter explores the use of large language models ...