A culture of continuous improvement is a source of competitive advantage in an industry coming to terms with consolidation ...

With the impact of GenAI, voice search is experiencing a revival of interest. But a lack of reporting hints that voice isn’t a distinct category of searches. The marketing world is no stranger to ...

Jon Hewson, MD of Audience Store, explains how traditional TV advertiser Furniture Village reached new audiences ahead of the ...

The gap between learning and practical application remains one of the most persistent challenges in professional development ...

The car manufacturer partnered with Teads on a European campaign tying in with the cinematic release of The Flash movie. It ...

outlines some key definitions sets out a core process for content strategy in the digital age defines some key strategic models that enable the smart application of content in the service of achieving ...

The generative AI boom kick-started by ChatGPT in late 2022 has led to a number of companies and brands introducing conversational assistants. Powered by generative AI, these assistants introduce a ...

A look at the practical applications of generative AI in marketing research and insight, from off-the-shelf LLMs to specialist startups and tools. “The emergence of GPT tools has revealed a plethora ...