Ten agencies have come together to devise Ireland’s first national alternative Black Friday campaign challenging high-consumption culture. Titled ‘Less Buying, More Being’, the ads encourage Irish ...

DMG Media Ireland has agreed a deal with Hot Press magazine which sees Extra.ie news, entertainment and sport website to host a daily news feed. The collaboration delivers a curated news stream from ...

The Institute of Advertising Practitioners in Ireland (IAPI) has added two new members to its executive team. Kate Goldsmith (right) joins as awards and performance director and Sophie Carey as ...

JCDecaux has expanded its digital out of home (DOOH) footprint by adding two new Digi48s in prime Dublin locations. The new screens bring the company’s DOOH universe to over 300 screens. The newly ...

Boys+Girls has launched SuperValu’s festive campaign, celebrating magical moments that make an Irish Christmas special. The campaign features three commercials highlighting how SuperValu’s Signature ...

Core has announced that Aisling O’Sullivan has been made deputy managing director of Starcom. She has been with the agency since 2016, worked as business director for two years and served as a board ...

International creative agency The Tenth Man has developed a winter campaign for fashion brand Champion called ‘Bare Essentials’. The European message redefines what it means to be protected from the ...

Greta Hammel has been named this year’s Marketer of the Year for her leadership in driving the Donegal-produced Promise Gluten Free bread and Gallagher’s Bakehouse brands through remarkable periods of ...

Cork digital agency Granite has acquired Coalface, a Limerick-based data science and digital marketing company, in “a seven-figure deal comprised of cash and equity”. In a statement issued on behalf ...

Guinness is urging more people to experience drinking stout at home with its new ‘Dancing Can’ campaign, a nod to the classic ‘Anticipation’ ad showing Irish actor Joe McKinney dancing around a pint.

When Christmas dreams turn to Christmas nightmares for many children in Ireland, Childline can be their only lifeline. This is the stark message from the ISPCC children’s charity in their Christmas ...