AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Artificial intelligence (AI) is inescapable nowadays. There’s generative AI to create an ad and AI platforms to manage ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Consumers and businesses expect constant innovation, and brands must evolve or perish. Mediocrity won’t cut it. That’s where AI can help, even if it brings a sense of uncertainty. While some marketers ...

A concept known as data minimization – only collecting what’s strictly necessary – is becoming a key tenet of privacy ...

As the lines between the gaming and non-gaming worlds continue to fade, gaming publishers are unlocking a massive opportunity ...

Digital advertising is like craps, says Aditude’s Justin Wohl. It’s about tuning out the noise while placing safe bets that ...

Walmart’s ad business is starting to click. The company generated $4.4 billion in global ad revenue in 2024, up  27% ...

For years, media buyers have been pushing connected TV publishers to share information about what shows – and even which apps ...

LinkedIn unveils a new conversion API and upgrades to its revenue attribution report to help B2B marketers maximize their ...

Amazon is still lowering its Prime Video ad rates across the board. Plus, there are disadvantages to being a big tech giant.

For years, media buyers have been pushing connected TV publishers to share information about what shows – and even which apps ...