As the 2024 B2B Marketing Awards unfolded, where we proudly to sponsored the Best use of Creative Award, we find ourselves reflecting on why creativity matters so much in B2B. At its best, creativity ...

For far too long, B2B marketing has operated on the assumption that decision-makers are predominantly male – unsurprising, given the historical landscape where senior roles were overwhelmingly ...

Marketing has rapidly evolved, with teams now juggling multiple roles while proving their value across the business.

What is B2B content marketing? B2B content marketing is the creation and distribution of valuable and relevant content to attract and engage businesses. Simple enough, right? However, if you’re a B2B ...

Brand can be your superpower. So, why do so many B2B marketers get it wrong? This blog explains what 'brand' really means, ...

When Stefano Iacono was appointed as the Marketing Director for 6Sense in Europe, he faced a key challenge: expanding 6Sense’s market presence in the highly competitive UK and EMEA regions. Despite ...

Expandi, a leading MarTech company, identified a major opportunity to raise awareness and generate leads in the context of a significant shift in the market towards cookieless solutions and universal ...

Gain buy-in and budget for data projects with Dun & Bradstreet's 'Turning Data into ROI' report, featuring expert strategies, real-world insights, and proven methods to maximize data value and ROI.

Get a room full of B2B marketers together, and you’ll notice a trend. No, it’s not a passion for AI – it’s a sense of frustration that we don’t always get the respect and appreciation of the C-Suite ...