As B2B marketers become increasingly reliant on technology, the importance of cybersecurity continues to rise.

Six leading marketers talk about the importance and role of trust in B2B in 2025, as part of the research for my book on ...

Feel like everyone in your organisation tells you how to do your job? Feel like AI is poised to take on your creative and productive usefulness? Sales asking for another white-paper? If this sounds ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. B2B Content Marketing ...

See in an instant how your organization measures up in terms of budgets, ROI, customer attrition, and team structure compared to your own sector and our wider global B2B community. Unlock crucial data ...

Propolis is where B2B marketers find the right strategies, frameworks and skills to confidently drive growth, build teams, and prove a clear business impact. It’s driven by practical insights from ...

Upskill your teams and enhance your learning with our ABM training. Looking to take your marketing efforts to the next level? Account-Based Marketing (ABM) is a powerful strategy that can help ...

Atos is a leader in digital services, with annual revenues of €11 billion and 110,000 employees in 73 countries. The group provides cloud, cybersecurity, high- performance computing, big data, ...

Explore practical examples of AI-driven strategies that go beyond promises to deliver real value. Marketing operations and technology [MarTech], Strategy and Evolution In this session, you will: ...

The fundamental principles of brand building and demand generation in B2B The evolution of these strategies over time and the driving forces behind their change The unique challenges faced when ...