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Campaign Asia
1 天
'All polish, no punch': Adland reacts to Jaguar’s rebrand
Jaguar revealed its new brand identity on 19 November, as part of the sports and luxury car manufacturer’s relaunch as an ...
Campaign Asia
2 天
Brand Health Check: How can Uniqlo compete with affordable alternatives in China?
Given the brand's revenue decline in mainland China, we ask experts about what the retailer can do to reignite growth.
Campaign Asia
2 天
Women to Watch 2024: Meet the exemplary women in APAC marketing and communications
Campaign Asia-Pacific announces its 12th annual Women to Watch, highlighting exceptional leaders and diverse talent powering ...
Campaign Asia
4 天
Why Chinese brands are aggressively expanding in Indonesia
With a large youth population and thriving digital landscape, Indonesia is a hotbed for Chinese brands. Miniso is one such ...
Campaign Asia
3 天
Nike honours Rafael Nadal’s career with cinematic film
Nike has launched a campaign created by Wieden & Kennedy London to celebrate tennis star Rafael Nadal as he competes in the ...
Campaign Asia
4 天
X’s ad revenue continues to fall after Musk takeover: Warc
According to new research, the social media platform’s ad revenue is expected to continue to drop due to minimal content ...
Campaign Asia
4 天
Monopoly Go! encourages friendship in first global campaign
Friendship Pays, designed by Omelet advertising agency and Scopely, which created Monopoly Go!, also features Jason Momoa ...
Campaign Asia
4 天
McDonald’s lights up festive season with ‘satisfying’ Christmas campaign
Accompanying The McDonald’s Gift Drop is a 20-second AV spot featuring a bouncing gift tag screensaver illuminated in festive ...
Campaign Asia
4 天
Thai graduates turn the camera on tradition in Apple's latest iPhone campaign
The new 'Shot on iPhone' campaign documents a uniquely Thai phenomenon where graduates transform traditional photography into ...
Campaign Asia
1 天
Top 10 car brands in Southeast Asia
Malaysia's largest car manufacturer Perodua pipped other global favourites like Toyota, BMW and Tesla to become Southeast Asia’s top car brand in 2024. Dive into the insights from Campaign’s exclusive ...
Campaign Asia
2 天
Why the traditional agency model continues to fail creatives and brands
Criticism of adland’s status quo is nothing new; John Marsden of Maker Lab argues that meaningful change starts with ...
Campaign Asia
4 天
Bestore's regulatory clearance fails to quell consumer concerns
The Chinese snack giant may be cleared of mislabeling, but the brand faces online accusations as it prepares to sue those ...
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