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Campaign Asia
7 小时
Sales growth is now a benchmark for PR agencies in China
The latest R3 study shows a shift toward sales metrics and ROI-based KPIs for PR agencies, highlighting the changing ...
Campaign Asia
7 小时
Jaguar's identity crisis: A self-inflicted wound that could have been avoided
Jaguar's baffling attempt at reinvention from feline grace to rock-based abstraction is a masterclass in brand self-sabotage, ...
Campaign Asia
7 小时
Campaign CMO Outlook 2024: Why marketers still want more from video-on-demand
In the second part of the Outlook series, global marketers weigh in on Amazon Prime’s move into ad-tier streaming, how ...
Campaign Asia
12 小时
Google’s US antitrust trial comes to an end as both parties lay their closing arguments
Decision on if Google would be held accountable and face consequences might not come before Q1 2025, according to Judge ...
Campaign Asia
13 小时
Agency holdcos face a new crossroads: Reunite media and creative or risk irrelevance
Iain Jacob predicted five years ago that buying tech and data, rather than renting it, would help agency “dinosaurs” ...
Campaign Asia
1 天
It's time we stopped treating Gen AI like our dirty little secret
All this heated discourse about AI in creativity misses a simple truth: This revolution isn't waiting for universal approval.
Campaign Asia
2 天
Tributes for Lisa Ronson, beloved wife, mother and CMO
Ronson is survived by her husband Chris Taylor and their son Ben. In a heartfelt statement, Taylor described her as his ...
Campaign Asia
6 天
Women to Watch 2024: Meet the exemplary women in APAC marketing and communications
Campaign Asia-Pacific announces its 12th annual Women to Watch, highlighting exceptional leaders and diverse talent powering ...
Campaign Asia
2 天
João Braga joins Publicis Groupe Hong Kong as global ECD
Braga relocates to Hong Kong after serving for three years as the national chief creative officer at Wunderman Thompson ...
Campaign Asia
1 天
Almost half of marketers plan creative or media agency review in next 12 months
Campaign explores the factors that have propelled Chinese apps and games—such as Black Myth: Wukong, Temu, Shein, and ...
Campaign Asia
2 天
How marketing helped Chinese apps and games to expand overseas
Campaign explores the factors that have propelled Chinese apps and games—such as Black Myth: Wukong, Temu, Shein, and ...
Campaign Asia
1 天
Why Bluesky is emerging as X's most promising advertising alternative
With over one million new users since the US election and a growing professional base, Bluesky is emerging as a serious ...
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