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Campaign US
4 天
Campaign Chemistry: WPP's Michael Houston
Michael Houston is president of the US for the holding company. He assumed that role in 2022 following 15 years with Grey ...
Campaign US
5 天
Watch: Nike ad effectively illustrates the post-marathon struggle of taking the stairs
A new Nike ad titled Stairs portrays a range of scenes that competitive runners will instantly recognize — people limping ...
Campaign US
3 天
TikTok approves ads containing election disinformation: Report
TikTok approved four out of eight advertisements containing false election claims submitted by advocacy organization Global ...
Campaign US
4 天
Duolingo partners with Webtoon for original content series
Linda Simensky, Duolingo head of animation and scripted content, said the team approached character development for the web ...
Campaign US
2 天
Five media trends for 2025: How the ‘algorithmic era’ will change marketing
Changes driven by algorithms, artificial intelligence, and the new dimensions of consumer engagement are expected to shape ...
Campaign US
4 天
Chinese-Canadian actor Simu Liu criticises boba brand for appropriating Asian culture
Canadian boba tea brand Bobba has issued a public apology after Marvel actor Simu Liu accused the company of cultural ...
Campaign US
2 天
Lyft aims to add 500,000 new voters to the rolls by 2028
Rideshare company Lyft is putting tire rubber to the road in terms of communicating the importance of voting in the 2024 ...
Campaign US
5 天
X drops Unilever from advertising boycott lawsuit
Elon Musk, owner of X, filed a federal lawsuit in August, which alleged that Unilever, alongside the World Federation of ...
Campaign US
2 天
Ajaz Ahmed retirement marks the end of an era
WPP announced yesterday that AKQA Group CEO Ajaz Ahmed has resigned from the agency he founded in 1994. It’s a significant ...
Campaign US
5 天
Amazon and eBay cause tremors in global new-business league
Six agencies have broken the $1bn mark. Amazon and eBay both shook up the market with international account moves in the ...
Campaign US
3 天
'UK feels very strong overall': Arthur Sadoun on another forecast upgrade, 'black box media ...
Arthur Sadoun has set the record straight about the use of “black box” principal trading in the US following WPP chief ...
Campaign US
3 天
How Interpublic’s Interact can redefine brand growth and connectivity
The evolution of Interpublic’s data and tech engine marks a strategic leap, setting a new industry standard for integrated ...
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