The tool will connect across the entire Interpublic portfolio, which includes IPG, performance marketing agency Kinesso, and media agency UM among others. Interact is available and being utilised ...
It’s Wednesday night and TikTok stars Dean (@itsdeaann) and Parker (@parkergetajob) have been engaging in a live debate on the platform for 40 minutes. The text behind them reads, “I’m voting for ...
How: Jif is challenging consumers to be among the first 1,300 people to text the word “peanut” to 1-855-PEANUTZ 1,300 times in order to win a free jar of peanut butter. It’s a simple, interactive ...
Arthur Sadoun has set the record straight about the use of “black box” principal trading in the U.S. following WPP chief executive Mark Read’s comments earlier this year in which he claimed the ...