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Inma
5 天
Mediahuis Nederland, Der Spiegel keep product teams streamlined, nimble
During the recent INMA Product & Tech Initiative Town Hall, Christoph Zimmer, chief product officer at Der Spiegel, and Riske ...
Inma
4 天
Hindu increases engagement, meets user needs with personalisation
Pundi Sriram, chief product officer at The Hindu, explains that although the news company was late to the personalisation ...
Inma
5 天
Tech-powered paywalls increase conversions at news companies
Paywalls have become more sophisticated as technology had advanced. During the recent Subscriber Acquisition Master Class, ...
Inma
5 天
Big Tech offers AI lessons for news companies
Jodie Hopperton, lead of the INMA Product & Tech Initiative, shares lessons from Google, Apple, and OpenAI and what 2025 ...
Inma
6 天
Flexibility, seamless cross-platform experiences, foundational processes lead in product ...
During the recent INMA Product & Tech Town Hall, Initiative Lead Jodie Hopperton shared the three themes of 2024 and four ...
Inma
5 天
Hearst creates GenAI solutions for advertisers
Michael McCarthy, senior director of AI, sales, and business solutions at Hearst Newspapers, explains how the U.S.-based news ...
Inma
6 天
News companies share how intentional content, marketing strategies drive subscriptions
Leaders from Le Devoir, Condé Nast, and News Corp Australia share how their companies are driving subscriptions by maximising ...
Inma
4 天
News companies share how they increase value with bundles, enticing news formats
News publishers are expanding their offerings and leveraging their existing content in new ways to attract subscribers — and ...
Inma
4 天
Brand, UX are more important than ever at Condé Nast
Evolving from print looks like designing an experience for consumers who interact with both print and digital products, ...
Inma
6 天
Report highlights GenAI experiments to watch in UK media
News companies in the UK are using GenAI for everything from an FOI bot that generates story leads, to synthetic audio forecasts, and turning press releases and police reports into news articles.
Inma
2 天
Don't be Scared of Being Scared
Total access to all INMA reports on just-in-time topics, trends, and case studies ...
Inma
4 天
Corporate Members of INMA
If you want to be added to your company's membership list, contact your Ambassador or INMA Membership Director Brooke Dillier.
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