Market orientation is the business’s philosophy on how to discover customers’ needs and then act on those particular needs through the product mix. User research and market research, both essential ...

Visual design is about creating and making the general aesthetics of a product consistent. To create the aesthetic style of a website or app, we work with fundamental elements of visual design, ...

Adam’s latest creation, Survival Metrics, is a roadmap for success designed to help product managers and teams understand when to push forward, when to pivot, and when to stop an initiative completely ...

User scenarios are detailed descriptions of a user – typically a persona – that describe realistic situations relevant to the design of a solution. By painting a “rich picture” of a set of events, ...

Complex socio-technical systems are intricate societal and global problems: challenges where designers strive to define human problems, understand the far-reaching implications of these and address ...

A design system is a set of standards to manage and scale design. It includes reusable components, design principles and guidelines to achieve consistency and efficiency across a company's digital ...

Graphic art vs. graphic design is a long-standing debate that still intrigues people. While some believe the two overlap, others say they are entirely different. So, what exactly is the difference ...

Eye tracking is—pretty much—just what it sounds like, and eye tracking technology measures and analyzes eye movements to show what captures visual attention when a person’s being measured this way, so ...

The virtuality continuum represents the full spectrum of technological possibilities between the entirely physical world or real environment and the fully digital ...

The Gestalt law of continuity—or continuation—refers to how the human mind naturally organizes visual elements into continuous and uninterrupted lines or patterns. It is a fundamental concept in ...

Visual design aims to improve a design’s/product’s aesthetic appeal and usability with suitable images, typography, space, layout and color. Visual design is about more than aesthetics. Designers ...

When it comes to user interface (UI) design, color plays an important role. It enhances aesthetics, shapes the user experience, and influences decision-making. Color creates an impactful dialogue ...