Upskilling their marketing abilities is a top priority for brands this year, according to Small Business Britain. But how do ...

Hein Schumacher, who has been responsible for moving Unilever away from “force-fitting” purpose and pursuing a “fewer things ...

All too often brands put the emphasis on data and technology instead of coming up with solid creative ideas.

To get the most out of econometrics, marketing teams must know what they want to get out of the exercise and “get comfortable ...

Amex Global Business Travel has created separate CMO and chief product and strategy officer positions as it looks to boost ...

The survey finds that of organisations that have adopted GenAI, 77% have adopted it for creative development tasks. This ...

On a mission to become the leading English sparkling wine brand, Chapel Down wants to bring value to a category still ...

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne ...

With hefty pressure on brands to justify every penny spent, how can they rethink advertising budgets to maximise payback?

Brands that take an authentic interest in women’s sport are poised to make an “excellent return on investment”.

Despite the challenges, over half of Career & Salary Survey respondents feel optimistic about marketing’s future within their ...

The FMCG giant claims it ads are being tested and optimised in days versus weeks – and at a tenth of the cost – thanks to AI.