Prolific designer Steven Smith, fired from Yeezy in August, has held key roles at Adidas, Nike, Reebok and New Balance.

The connection between an ad's cultural and personal relevance and the likelihood of a consumer purchasing a product is ...

For brands, it's more critical than ever to have one-to-one relationships with customers. It provides the ability to collect ...

The new agreement provides for a 6% raise over two years for all members. Those with many years of service and have been ...

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It's not literally a lab with beakers and test tubes, but utilizes tens of thousands of scientifically designed data tests to ...

Broadcast TV had its best result in October since January of this year (24.2%), and improved vs. its 22.6% share in September ...

Kantar and CreativeX conducted research for Meta showing human emotions and connections can improve ad performance, but only ...

Ad spend for NFL programming witnessed a 32% year-over-year gain in the month. The NFL's share of all national linear TV ad ...

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Jaguar Chief Creative Officer Gerry McGovern calls the new branding "exuberant modernism" that "is imaginative, bold and ...

The agency notified the state of Michigan that it would shutter the office by Dec. 31. The closure will effect 79 employees ...