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More About Advertising
8 小时
Digital experiences: do we all need a ‘frustrated’ button?
In our rush to advance the digital tech industry, the user experience is too often compromised. The desire to sell products ...
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12 小时
WARC: global adspend to hit $1.08trn in 2024 – 68% is digital
Industry measurement body WARC says global advertising spend will surpass $1trn for first time this year (to $1.08trn), up 10 ...
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8 小时
VCCP US poaches new CCO from BBDO New York
VCCP is doing pretty well in the US - a tough market for Brits to crack - and is now in its fifth year of double digit growth ...
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1 天
Case closed on Waitrose whodunnit, but it’s still four weeks to Christmas
Waitrose can now reveal the culprit in its star-studded Christmas mystery, having got an admirable amount of mileage out of ...
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1 天
Mars United’s Katrina Smart: why the retail media rocket ship isn’t returning to earth ...
In its simplest form, retail media is any omnichannel commerce touch point that’s been bought directly from a Retail Media ...
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1 天
Anomaly lures CCO Toby Allen from T&Pm
Stagwell-owned Anomaly London has poached T&Pm partner and CCO Toby Allen (below) as its first CCO. He replaces nine-year ...
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1 天
‘On the go’ Amazon turns to W+K Amsterdam for audio whodunnit
Amazon has done some very good work with in-house agencies recently, including Adam Driver for Black Friday and this year’s Christmas spot featuring a singing janitor who gets a brief moment in the ...
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1 天
Global Out of Home specialist billups expands in UK with Mediabridge
Out of home specialist agencies have rather gone out of fashion recently, for the holding companies anyway, with WPP's ...
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2 天
Tom Gent of Founder Creative picks his Desert Island Ads
Desert Island Ads Nike – The Cage - 2002 I remember first watching Nike’s “The Cage” and thinking that it was the coolest ...
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2 天
Channel 5 rebrand campaign for Pablo
Pablo has won the rebrand of UK broadcaster Chjannel 5 as 5, bringing together the main channel and catch-up service My5.
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6 天
APA CEO Steve Davies: what clients want from advertising production today…and how they ...
The advertising production landscape is undergoing seismic shifts, and the challenges we face today are as complex as they ...
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6 天
Waitrose whodunnit: Wonderhood take us closer to the big reveal
The next instalments of the Waitrose "who stole the Red Velvet Bauble Christmas dessert" mystery are being played out on ...
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