Digital video advertising and CTV solutions provider ShowHeroes has announced a collaboration with audience and attention measurement firm TVision, expanding the former's proprietary Attention Index ...
American retail giant Walmart has extended a partnership with broadcaster NBCUniversal, to offer shoppable ad formats and additional measurement options for live sports, beginning this week. The ...
Data firm Pureprofile has announced a new product innovation team, charged with developing a pipeline of data technology solutions with an AI focus. The team will be led by Niamh Fitzpatrick, with the ...