媒体行业在实施先进的受众定位时面临诸多障碍。请听福克斯公司首席研究与分析官 Mainak Mazumdar 分享他对当前痛点的看法。 接触目标受众从未像现在这样复杂。当观众在电视、智能手机和平板电脑之间跳来跳去时，传统的广告方法很难跟上。这种碎片化的观看 ...

Do you have the full picture of how your — and your competitors’ — advertising is performing around the world? According to Nielsen’s 2024 Annual Marketing Report, 72% of global marketers expect their ...

Electric vehicle adoption is accelerating in Australia, with 15% of car buyers planning to purchase an EV within the next 12 ...

September typically brings changes in viewing habits of video content on TV screens which are primarily attributed to ...

Découvrez les tendances médiatiques et publicitaires américaines à l'approche de l'élection présidentielle de 2024 dans notre nouveau hub de données.

Scoprite le tendenze dei media e degli annunci pubblicitari americani in vista delle elezioni presidenziali del 2024 nel nostro nuovo hub di dati.

새로운 데이터 허브에서 2024년 대선을 앞둔 미국의 미디어 및 광고 트렌드를 살펴보세요.

Amazon Prime Video exhibits the highest monthly growth among streaming platforms, boosted by NFL Thursday Night ...

During August, audiences in Mexico increased streaming usage by 2.8 points compared to the previous month, accounting for 22.5% of TV viewing. In addition, MAX joins the ranking this month, increasing ...

O setor de mídia enfrenta vários obstáculos para implementar a segmentação avançada de público-alvo. Ouça Mainak Mazumdar, diretor de pesquisa e análise da FOX, compartilhar suas ideias sobre os ...

El sector de los medios de comunicación se enfrenta a varios obstáculos a la hora de implantar la segmentación avanzada de audiencias. Mainak Mazumdar, Chief Research and Analytics Officer de FOX, ...